The more people who add products into their cart, the more opportunities you have to either sell those products right away or recover them later via an abandoned cart notification.
So, how do you get more shoppers to add products to their cart? We’ve compiled a healthy list of add-to-cart optimization tricks below. 🛒
Consumers today are aware and concerned about scams, identity theft, and their overall online safety. If a potential customer doesn’t yet recognize and trust your brand, they may be hesitant to take action on one of your product pages.
Luckily, there are several ways to instill a sense of security on your site. Consumers will be more inclined to trust you and put items into their cart if they can verify the following:
#1 Payment Security
If you’re on Shopify, the great news is that SSL certificates are activated for your store by default. Try adding a security badge to your Shopify store so your site visitors know that you are Payment Card Industry (PCI) compliant.
#2 Social Proof
Psychologically speaking, shoppers are more likely to purchase from your business if they can establish that others before them have made the same choice and are happy about it. This is the phenom known as social proof.
Customer reviews are an extremely effective way to boost your social street cred. Install the Product Reviews app to automate your review process, and don’t be afraid to ask for reviews any time someone has a positive experience with your store.
Social media evidence of people using your product or wearing your brand can also serve as fantastic proof. Consider encouraging your existing customer base to send in user-generated content related to your product (Bonus! You can collect UGC via Forms within Octane AI).
#3 Your Identity
Does your site have an “About Us” page? Are you engaging with your existing or potential customers on social media or in Messenger?
If you answered “no” above, shoppers may be hesitant to purchase from unrecognized brands who don’t have a solid brand origin story published on their site, or who don’t seem to respond in a timely manner to social media or chat.
Consider writing up a short “About” page for your store to give some context and validation to your shoppers. And don’t be MIA from your business’s social media accounts, as customers have come to expect a quick response from reputable brands.
#4 Immediate Answers
Related to the point above ☝, site visitors may navigate away from product pages without adding items into their cart if they can’t find an answer they need to confirm before purchasing.
Make sure that a link to your size guide is listed on applicable product pages. Be sure to have a FAQ section in your site footer. And try adding Octane AI’s Message Us button on your store so your visitors can chat with your bot to find any info they’re looking for.
Now that your site visitors feel more comfortable opening their wallets in front of you, be sure to maintain that trust by avoiding any unexpected steps or hiccups in your site navigation.
The smallest unforeseen sight on your product page can lead to confusion, frustration, and an instant decision by the shopper to look elsewhere. Don’t let this happen to you!
Instead, be certain that your site looks consistent and feels in line with standard ecommerce practices.
Need inspiration? Check out this list of the top 1,000 Shopify stores on IG.
A few tips on where to start:
❌ Don’t be cute with the “Add to Cart” button text.
✅ Stick to “Add to Cart” or consider “Buy,” “Add to Bag,” or “Order” if you’re looking to mix the wording up.
❌ Don’t assume one pretty great photo of your product is enough.
✅ Include high-res images only, and include multiple angles (plus a video if you’ve got it). Be sure to add an image for each product variant.
❌ Don’t clutter your product pages.
✅ Implement drop-down menus if you have a ton of information to impart. Increase the padding on your product page sections so your visitors have more room to breathe (and see that bright & beautiful ATC button easily!).
Experiment (Then Experiment Again)
Every conversion rate optimization change you enact on your site is an opportunity to learn what converts best for your customers and site visitors.
Be intentional about any changes you make, so you can measure their impact. What were your conversion rates looking like before you added customer reviews to your product pages? How many abandoned cart messages were sent before you installed security badges?
Then, analyze the impact your edits have made over a specific time period. If you haven’t yet reached where you’d like to be in terms of add-to-cart numbers, use your insights to brainstorm more tests and tweaks to achieve your ultimate sales goals.
It’s true--you can always improve your ecommerce sales. Try out a few of the add-to-cart optimization tips above that make the most sense for your brand, and be sure to measure their results so you can keep optimizing in the future and beyond. 🎯