Messenger Campaign Ideas for Father’s Day 2019
This year, make Father’s Day your big kickoff to summertime engagement and revenue. With Americans spending an estimated $116 on their dads, there are a lot of great opportunities for you to in front of customers this month.
What's the best way getting in front of customers? Facebook Messenger. With Messenger's high average open rates of 80%+, you can ensure most of your audience will see the deals you have to offer. Email inboxes are going to be flooded with offers, so take advantage of Messenger and its high open rates to share your deals.
The best part of these campaign ideas is we're going to show you how to do them with Octane AI! Each section will include helpful links to show how to set up these campaigns.
We've covered how to grow your Facebook Messenger subscriber list before, so now we're covering how to promote to that list.
Here are 3 ways to promote your Father’s Day promotions:
1. Send a Sponsored Message
With a Sponsored Message, you can send a message to everyone who has ever interacted with your Facebook Page. However, we recommend only targeting your Facebook Messenger subscriber list (because they've already opted in).
Because of Facebook's "24+1" rule with broadcasts, you can only send promotional broadcasts to subscribers who interacted with your page in the past 24 + 1 hours. With a Sponsored Message, you can send a promotion to all of your subscribers.
With costs as low as $.01/per message, it’s a great and efficient way to reach a large audience.
2. Send a Facebook Messenger Broadcast
Send a promotional broadcast to your Facebook Messenger subscribers to let them know which deals are available for Father's Day. With promotional broadcasts, you're limited to Facebook's "24 + 1" rule, meaning you can only target those who interacted with your bot in the past 24 + 1 hours. It's a good alternative if you don't want to use a Sponsored Message.
3. Click-to-Messenger Facebook Ad
With Click-to-Messenger ads (aka Conversational Ads), you can have automated conversations with customers to convert them into paying customers. On their News Feed, customers will see your ad. Instead of clicking into a landing page, they'll have an automated conversation with your bot! Merchants using Click-to-Messenger ads see better ROAS of 5-20x.
Why is this a great campaign idea? Because you can use it to engage with customers and ensure you can retarget them. Did they have the conversation, but not convert? No worries! You can create a retargeting ad to bring them back into the funnel and convert them again.
With these 3 campaigns, Father's Day should be a big hit for you in Facebook Messenger. Stay tuned for other ideas from us for upcoming holidays!
To get started, follow the steps below: