5 Tips to Increase E-commerce Sales You Can Implement in a Week
It doesn’t matter how long you’ve been around in the e-commerce game – generating more sales is always a priority. And sales is an area that’ll likely see a lot of ups and downs depending on the season, customer preferences, trends, etc. But getting back on track is a matter of persistence combined with the right strategies. If you’re looking to boost your store’s sales, here are five tips you can implement in under a week to increase sales.
Use Video Marketing
It’s a fact that customers are attracted to videos. They are perfect for showing how a product works and appealing to a customer’s visual instincts. According to a survey by Aberdeen Group, Video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness.
Marketing experts also suggest that videos have a higher ROI compared to other channels. Websites with videos can get users to spend 88% more time on their pages. This is because videos resonate with customers and increase their engagement.
You can create relevant product demonstrations and feature these videos on your website to help your customer visualize the experience. However, demonstrations mustn’t be used for all products. For products as simple as a shirt or a pen, it’s unnecessary to show how they work. The usage of videos is ideal for new products with unique features that may appeal to consumers.
Another relatively quick way to boost sales is to make it easier for your customers to purchase from you. How do you do this? Make your checkout process simpler. If your store needs customers to sign up for buying, give them the option to check out as a ‘Guest’. The idea is to reduce friction in the buying process and smoothen the task of going through checkout.
Another way to do this is to reduce the number of form fields that customers need to fill in. Filling in details endlessly might just wear them out. Mark compulsory fields and save your customer’s time by allowing for details such as address to be replicated across other fields. More importantly, eliminate fields that don’t really add value altogether. You could also include a progress bar to give customers a sense of perspective as to how far they’ve come and how much longer they will take to finish.
Improve Email Marketing
According to Campaign Monitor, email marketing enjoys a mind-boggling ROI of 4400% i.e. $44 for every $1 spent. If you aren’t already investing in this marketing channel, it’s time to start building an email list. You can start by driving paid traffic to a page where you can have customers opt-in to your list.
Email marketing is a powerful channel to boost sales and generate repeat customers. As opposed to social media posts, an email is a more intimate form of interaction and has scope to say more. But capturing mails isn’t enough. You need to send regular emails – newsletters, discount offers, product tips, company news, and other relevant content to keep your customers engaged. Run campaigns to cross-sell, upsell, and promote seasonal offerings.
Promote Top-Selling Items
When potential customers land on your website, they may not know what they want. be Give them some direction by showcasing your top-selling products. This can be especially useful to new customers if your store features a wide range of products. A ‘best seller’ section on your landing page can be the perfect opportunity to promote products with the highest margins and rake in greater profits.
Add Facebook Messenger Chat
In ecommerce, both social media and chat are coming to play an increasingly important role in customer service. According to a study, businesses can lose up to 15% of their customers if they ignore their messages on social media. And when they engage with customers, brands can generate 20 -40% more revenue per customer.
Artificial Intelligence and Machine Learning are no longer restricted to the echelons of top tech companies. With chatbots, your e-commerce store can leverage these innovations to boost sales and engage customers. More than 1.3 billion people use Facebook Messenger every month.
Recently, the Shopify mobile app partnered with Messenger and introduced the ‘Shop Now’ option. This appears for users when they are chatting with a business over Messenger and allows them to directly purchase products through the app. Furthermore, you can now use a chatbot for Facebook Messenger.
You can use the Messenger chatbot for 24*7 customer service, answering FAQs, and collecting information on problems - e-mail, order number and description. The chatbot can also be used to handle order and shipping confirmations and updates and for collecting feedback. In fact, you can also use this channel to push new promotions and further increase sales.
Armed with these easy to implement strategies, you can now start charting out a plan for boosting ecommerce sales. Implement these simple tips and grow your e-commerce business like never before.
About Plobal Apps
Plobal Apps is a leading mobile commerce platform to create exceptional mobile experiences. Plobal uses the most cutting-edge technologies including machine learning and artificial intelligence to power native mobile apps for some of the biggest businesses on Shopify.
Atul Poharkar, Founder and CEO, Plobal Apps