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 Tags: Announcements

With the exit intent pop-up, you can send customers exclusive discounts or promotions they can receive through Messenger before they leave your site!

When a customer starts to exhibit behavior that indicates they're about to leave, you can win them back with a 10% welcome discount. After they accept the discount, they become a Messenger subscriber and are eligible to receive messages through Messenger in the future. 

Turn Visitors to Subscribers Before They Leave Your Site

The exit intent pop-up is a way to encourage a customer to subscribe to your Messenger when they take actions that indicate they're intending to leave your site. This is a great way to capture a customers attention after they've decided they're going to exit your site. 

For example, if a customer on their desktop moves their cursor up rapidly towards the exit button, the pop up will trigger to capture their attention before leaving the site.

Offer Discounts or Exclusive Promotions at the Last Minute

When the exit intent pop-up appears, you can offer last-minute discounts and promotions to customers who would otherwise leave the site. If a visitor has scrolled through your site and not made a purchase, you can offer them an exclusive discount to help push them over the line.

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If a customer accepts this discount and browses the site or abandons their cart, they'll be opted in to receive browse and cart abandonment flows. 

Customize Messaging for Your Brand

To accept the discount from the pop-up, customers will receive their code through Messenger. Within Octane AI, you can send customers a personalized message with their discount code that's tailored to your brand. For example, adding in emojis or customer names as shown below.

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When a customer receives this message, they'll be opted in to receive communications through Messenger in the future! You can retarget customers opted in with push notifications, sponsored messages, click to Messenger ads, or through other creative win-back campaigns.

Get Started Today

To start encouraging site visitors to become Messenger subscribers before they exit your site, follow the steps below:

The 250+ Page Playbook on Facebook Messenger & SMS Marketing for Ecommerce

Fast-growing DTC brands implementing this playbook have connected with 18x more customers, doubled their 7-day ROAS, recovered 5x more abandoned cart revenue & increased AOV 25%.


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