<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1990767864476420&amp;ev=PageView&amp;noscript=1">

 Tags: Announcements

With over 80% average open rates on Messenger, brands who use Facebook Messenger marketing are able to have personalized conversations with their audience at scale. To encourage Messenger subscribers to visit your site, you can add products into conversations. This allows you to create more engaging conversations, product quizzes, or give product recommendations with products shown right in Facebook Messenger.

Customize How Your Products are Displayed Within Facebook Messenger

With our newest updates, you can now update how your audience sees the products you add! Change the call to action that appears with the product, the destination your product links to or add in a discount. This allows you to find the call to action, destination, or discount that resonates most with your audience.

Easily Edit the Call to Action on Your Products and Where It Sends Your Audience 

In your settings, you can easily edit the general settings for products that display within your Facebook page's Messenger conversations.

Change the call to action that is displayed below the product or change where the call to action sends someone. Using these improvements, you can create engaging quizzes that recommend products and can send someone directly to the Shopify checkout.

Customize How Individual Products Are Displayed

If you want to display a different call to action for specific products or collections, you can edit them individually within your Messenger conversations.

Add a Discount Code for Products, Collections, or Variations

For specific products, collections, or variants you can add in a discount code. Create codes within your Shopify back-end and apply it to specific products.  

With these updates, you can provide more tailored discounts or offers on specific products and convert more clicks by experimenting with the calls to action on products that work best for your audience.

Get Started Today

You can get started creating engaging conversations tailored to your audience today! 

The 250+ Page Playbook on Facebook Messenger & SMS Marketing for Ecommerce

Fast-growing DTC brands implementing this playbook have connected with 18x more customers, doubled their 7-day ROAS, recovered 5x more abandoned cart revenue & increased AOV 25%.


Stay Up to Date

You may also like: