We have 2 new features to help you acquire new Facebook Messenger followers! Say hello to our Global Facebook comments and Add to Cart pop-up!

With these new features, ecommerce merchants on Shopify now have more options for growing and interacting with their Messenger followers. Just like with email, acquiring new followers is key to your success with Messenger marketing. Global Facebook comments and the Add to Cart pop-up now give merchants even more ways to grow their Messenger list and build more relationships with new customers.

What is Global Facebook Comments?

facebook comments capture

With Global Facebook Comments, your bot will automatically send a message in Facebook Messenger to anyone who comments on your Facebook posts. Once the user engages with the bot, they'll become a Messenger subscriber! It's really that simple. Think of it as having an in-store greeter that onboards users to your bot!

How is this different from the standard Facebook comments feature? Simple. Global Facebook comments applies to all of your previous and future Facebook posts. The standard Facebook comments feature only applies to posts on a one-by-one basis.

One thing to note is that Global Facebook comments only sends a user their automated message once. They will not get multiple messages even if they comment multiple times. 

How to Activate Global Facebook Comments

From the Octane AI Dashboard, click Campaigns > Facebook comments. Once you're on the page, select "Add global" to set up the Global Facebook comments feature. 

global facebook comment capture

Once you click "Add global", you can set up the automatic replies to be sent from your Facebook page. You can have messages sent automatically, or you can have messages only be sent if a specific keyword is used.

facebook global comment capture

Read the full set up guide here: https://help.octaneai.com/features/facebook-comments 

What is the Add to Cart Pop-up?

add to cart pop-up facebook messenger

With the Add to Cart pop-up, users will now see a pop-up allowing them to opt-in to Facebook Messenger once they click the "Add to Cart" button when adding products to their cart. This allows them to opt-in to Messenger in case they don't see or interact with the Add to Cart checkbox in the product listing.

How to Activate the Add to Cart Pop-up

Simply go to your Octane AI Dashboard, scroll down to Web widgets and turn the add to cart pop-up ON.


Can I customize how the pop-up looks?

From the Octane AI Dashboard, an editor will open and there you will be able to change pop-up text and image as well as the call to action button, size and colors:

That's all for now! We have even more exciting features and updates to announce soon. For more strategies on using Facebook Messenger, download the Ecommerce Messenger Playbook below. 

The Personalization Playbook for Ecommerce Marketers

Fuel human experiences. Create data-driven buyer profiles. Increase opt-ins, AOV and more. Read our guide on ecommerce personalization for brands in any industry!

Download now

Stay Up to Date