When it comes to conversion optimization, have you ever considered A/B testing to see what messaging, images and placement convert your site visitors the best? A/B testing gives you a way to see exactly what makes your customers decide to engage with you beyond the first website interaction.
There's never a way to 100% understand how every customer will interact with your business, but A/B testing can give you real data to help you better understand your target customers. Based on the results, you can display the highest-converting option to site visitors.
See why A/B testing is so important? In this article, we'll show you how you can set up, track and understand the A/B testing capabilities with Octane AI's opt-in tools. But, the advice we'll share here will be helpful for any opt-in tools you're using to convert your site visitors.
Let's get started with understanding your unique audience!
Every Store Has A Unique Audience
When a brand attracts visitors to their site, the motivations for customers to become subscribers differs from store to store. Some customers are highly sensitive to discounts or specific language while others aren't. A/B testing allows you to test what best motivates your audience to convert from visitors to subscribers. With these results, you can start personalizing your messaging to match exactly what your customers expect to read from you.
Did you know that an increase in your sales conversion rate from 1% to 2% has essentially doubled your revenue? Another important data point to remember is personalized CTA's convert 42% more visitors than ones that aren't personalized. Once you start testing your landing pages, opt-ins and more, you'll know exactly how to personalized your messaging in all your marketing efforts to drive the best conversion results.
Here's how to start doing A/B testing for your Octane AI opt-in tools.
P.S., Are you interested in setting up conversion tools that increase your subscriber list and sales? Come chat with our team to find out we can help! We've seen brands increase their revenue by 17%!
How to Set-up an A/B Test for Your Opt-In Tools
As an example, we'll set up an A/B test for the exit intent pop-up. This pop-up is already a high-converting opt-in tool; however, you can use A/B testing to fine tune messaging, promotions and imagery for your audience.
We've created the opt-in tool show below.
From the opt-in tools section in the Octane AI back-end, you can dive into the analytics for each opt-in tool to see how many views and conversions it results in.
By selecting the exit intent opt-in tool and scrolling to the bottom, you can start an A/B test for this opt-in tool. For any A/B test, you can make major changes or small details to see how it impacts the conversion rate. When your A/B test is done, you can end the test and select the winning test to be your live pop-up.
For our example, we will A/B test with a larger discount, different language and a new image.
You can create up to four variations to A/B test at one time with the weight distributed as you like. In this case, 25% of site visitors will engage with one of these 4 A/B tests. This will allow you to see the image, language and promotion that resonates the best with customers after you've ended the test.
In order to gather the best results, you'll want to run your tests for at least a couple of weeks. Depending on how much daily traffic you get to your site, you'll need to ensure you're testing your tools for enough time for accurate results. A few hours or days isn't long enough to understand what makes your customers tick, so be patient and give yourself enough time to gather your information and ensure the best customer experiences!
Continuously Use A/B Testing to Improve your conversions
As customer preferences change, continuously testing opt-in tools will allow you to see what's resonating most with your customers right now. Whether it's specific language, images or promotions for your brand.
You'll want to run tests a few times a year, at least. This is because trends in ecommerce are continuously changing, so tests you completed years ago won't still be accurate. As your business evolves, your audience evolves too, which means you'll need to update how you engage with them consistently to ensure you're always using the best messaging for optimal results.
It's Easy to Start A/B Testing Today
A/B testing is easier than it sounds! With Octane AI, we've got the step-by-step rules to make your experience seamless. Follow the instructions below to get started!