What if you could follow up with your customers who add an item to their cart, but never give you an email address or complete a purchase?
That's exactly what the new incentive checkbox from Octane AI enables you to do. The incentive checkbox is a Facebook Messenger opt-in that appears next to the add to cart button on your product page, offering an incentive for the customer to check the box to opt-in to Messenger.
Here's how it works:
- You use Octane AI to add the checkbox, and an incentive, next to your add to cart buttons.
- The customer sees this, checks the box, and adds the item to their cart.
- The customer immediately receives a message on Facebook from your brand with a discount code or exclusive piece of content.
- The customer continues shopping.
- If the customer doesn't complete their purchase after an hour, or timing of your choosing, they receive a cart abandonment message showing them the contents of their cart and CTA to complete their purchase.
- You also have the ability to send messages to this customer in the future when you have a new sale or a new product.
Enabling the checkbox on your product pages is a seamless way to increase the number of customers your brand connects with every day.
How to Run A Marketing Campaign with
Your Add to Cart Checkbox
Whether it's a seasonal or year-round campaign, you can customize your add to cart checkbox to encourage customers to opt-in. This makes them eligible to receive browse abandonment messages and abandoned cart flows on Messenger!
Your add to cart checkbox displays underneath the add to cart button, so while customers are browsing or adding to the cart, why not give them an extra incentive?
Here's an example of an add to cart checkbox that offers a free tote bag with the customer's purchase:
When my customer selects the checkbox, they're immediately sent a message through Messenger to receive their discount code:
By sending them back to the store, they can use the discount code with their purchase. Running a campaign like this will help incentivize Messenger subscribers and encourage them to purchase.
Make It Timely!
By changing your custom message, you can run a campaign for a set amount of time. Would your customers respond to a free tote bag today ONLY? What about during a Back-to-School or Black Friday Sale?
You can customize the message and change it at any time. This way you can run an add to cart checkbox campaign for a limited time only.
Offer Value, Not Discounts
Instead of offering a discount, free shipping, or free items you can also offer digital gifts. Providing your customer with exclusive access to content, news, or guides can incentivize them to opt-in to your Messenger list. When someone opts-in, you can add your digital gift to the Messenger conversation. For example:
When the customer clicks to send their workout guide to Messenger, you can send them an external link to download the guide. Then, send them back to your store to use your products as they complete their workout guide challenge! Check out this example conversation between the bot and customer:
See Results
Check out this successful campaign run by Skinny Mixes. When a customer browses their product pages, they're encouraged to opt-in through Messenger and make their purchase.
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When the customer checks the box to subscribe on Messenger, they can engage with Skinny Mixes and receive their code.
This campaign helps push customers over the line to increase Messenger subscribers, revenue, and average order value.
Run Your Campaign Today
Start running campaigns with your add to cart checkbox to increase Messenger subscribers and incentivize purchases! When customers subscribe they'll also be eligible to receive other flows and Messenger campaigns.
To get started, follow the steps below:
- Add Octane AI to your Shopify store
- Access your Octane AI dashboard
- Follow our tutorial below to customize your add to cart checkbox message
Want an Octane AI team member to walk you through the platform? Book a demo with us.
The 250+ Page Playbook on Facebook Messenger & SMS Marketing for Ecommerce
Fast-growing DTC brands implementing this playbook have connected with 18x more customers, doubled their 7-day ROAS, recovered 5x more abandoned cart revenue & increased AOV 25%.
