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 Tags: Announcements

With over 80% average open rates on Messenger, brands who use Facebook Messenger marketing are able to have personalized conversations with their audience at scale. You can now add product collections from Shopify directly into your Facebook Messenger conversations!

Adding products or collections encourages Messenger subscribers to visit your site. This allows you to create more engaging conversations, product quizzes, or give personalized recommendations with products or collections shown right in Facebook Messenger.

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Display Collections In Messenger Conversations

Add products or collections into a convo, Messenger broadcast, flow or to answer a customer's question! Your audience can then click to buy products displayed from a collection right from Messenger.

Easily track how many clicks each products' call to action receives and how many clicks convert to a purchase. You're able to edit the call to action from Buy to tailor it to your audience and what you find converts best. For example, you're able to change the "Buy" call to action to "Learn More" and could link someone to the product page to read more about the product. 

Easily Add Products or Collections Into Messenger Conversations

When creating a conversation, you can easily add products or collections into conversations.

Create conversations that collect information and recommend specific products, collections, and variants to customers right in Messenger. 

If someone is looking for a general collection, you can add the collection in a carousel for them to browse products and click the call to action.

Measure Revenue Made Through In-Bot Products and Collections

In the Octane AI revenue dashboard, you have visibility into revenue statistics and understand can how all of your campaigns are performing. We track orders from products your customers bought directly from the bot as well as when someone purchases after being sent to your store from a Messenger conversation in general.

Get Started Today

You can get started creating engaging conversations tailored to your audience today! 

The 250+ Page Playbook on Facebook Messenger & SMS Marketing for Ecommerce

Fast-growing DTC brands implementing this playbook have connected with 18x more customers, doubled their 7-day ROAS, recovered 5x more abandoned cart revenue & increased AOV 25%.


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