It's often said that the most effective marketing strategy for brands is to reach the right customer, in the right channel, at the right time. With SMS and SMS targeting, you're able to reach the right customers through the right channel with over 95% average open rates. To ensure you reach customers at the right time, we're introducing SMS quiet hours!
Beyond regular SMS message scheduling, you can now set a window of time to ensure no SMS cart abandonment messages are sent to customers when they may not want them. The time you set takes into account the area code of the customers' numbers. For example, enabling quiet hours past 10pm ensures they won't receive a message past 10pm their time.
Did someone opt-in to SMS, then abandon their cart right before falling asleep? No problem! You're able to set a window of time for SMS abandoned cart messages to not send to SMS subscribers.
For regular SMS broadcast messages that are not ongoing, you can schedule messages to send at exactly the right time.
This is ideal for product launches, new collections, sales, or any one-time messages you'd like to send to your audience!
You can start sending SMS messages with quiet hours enabled today by following the steps below:
What is the best way to drive organic traffic that most @Shopify merchants overlook?— Matt Schlicht (@MattPRD) February 19, 2020
CC: @gooderdle @kurtinc @AaronOrendorff @bartmroz @mattrb @kvlly @kdlafrance @emily_hogo @rezakhadjavi @social_savannah @katiekrische @pauldowman @fnthawar