In case you missed it, stores today have already begun to massively increase their revenue with Facebook Messenger marketing. It's happening fast, and the returns are very high.
But guess what--marketing on Messenger can do a whole lot more than improve your store’s immediate ROI. If you play your cards right, installing a bot on Facebook Messenger can garner you loyal customers for life.
Customers are delighted by convenience
It’s a fast-moving world out there, and your customers will leave you behind in the dust if your store isn’t providing convenient service inside the chat app they use most.
You can bet that a good portion of your customer base not only knows that they can get convenient service fast and easy on Facebook Messenger from certain brands, but they’re disappointed when they find out a brand they know and love isn’t offering it.
In a nutshell: you are letting your customers down and giving them a reason to shop elsewhere if you can’t meet their convenience expectations on Facebook Messenger.
Customers are delighted by immersion
Life is internet. Internet is life.
How does this relate to your store and Messenger?
Customers don’t just think of your store as a website, or a brick-and-mortar storefront, or an Instagram ad, or a TV commercial, or a customer service rep. They’re immersed in all those things, and they think of you as all those things combined.
You know what else your customers can start to think of you as? A helpful resource. A fun shopping buddy. A trusted friend.
Customers want to be immersed in a digital shopping experience that makes them feel like they are making good decisions, having fun, and that the overall experience is one that they can count on.
You know where to go by now to create this kind of immersive shopping experience: Messenger.
Customers are delighted by personalization
Above all else, maybe, the customers of today and tomorrow want a personalized shopping experience.
Why? Because marketing data and campaigns have gotten super powerful and specific in the last few years, and customers have taken notice.
Whether they’re conscious of it or not, your customers have gotten used to intelligent retargeting. They’ve become accustomed to seeing ads that somehow speak directly to them.
If you’re not on Facebook Messenger, then you aren’t providing a seamless, personalized marketing experience to a whole world of potential customers.
And those customers will be more than happy to find that experience elsewhere if you don’t provide it. So, if you’re not already delighting customers with Messenger marketing yet, what are you waiting for? Now is never too late to start.